Noel is a professional jazz trumpet and flugel horn player, working with various artists and leading his own quartet. He has played alongside the likes of Andy Sheppard, John Warren, Tommy Smith, John Surman, Mark Nightingale, Tim Garland, Pete Churchill, Dave O’Higgins, Jim Mullen, Bob Mintzer and Michael Garrick. His main musical influences include: Miles Davis, Bill Evans, Herbie Hancock, Clifford Brown, Woody Shaw, Gerard Presencer, Paolo Fresu and Alex Sipiagin. Noel also writes and records incidental muisc for TV (for Audio Network PLC) and works closley with renowned composer and producer- Bob Bradley. Noel uses his musical experience to offer a creative approach to business education. He explores the dynamics of jazz improvisation and presents its relevance to organizations. Through music, he demonstrates the key characteristics of creative action to outline methods to develop improvisation and creativity within a business. He has facilitated many jazz workshops with organizations in the public and private sector and his highly creative approach has garnered significant interest from both the academic and business communities, including a recent feature in the Times Higher Educational Supplement. Noel has a passion for learning and teaching and is an advocate of adopting creative methods in the classroom. Noel is a member of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing, where he regularly advises on Learning and Teaching issues. He is lead examiner for the IFY Business programmes delivered by the Northern Consortium UK (NCUK) and for the Marketing suite of programmes delivered at The University of Ulster.


  • Brownlie, D, Dennis, N and Oakes, S, (forthcoming), ‘Aesthetics’ Live at RHUL! On the Work of Aesthetics in Producing the Listening Community, European Advances in Consumer Research, Vol 9.
  • Dennis, N, Larsen, G and Macaulay, M, (2011), ‘Terraforming Arts Marketing’, Arts Marketing an International Journal, Vol. 1, n. 1
  • Kerrigan, F and Dennis, F (2011),’The Secret Jazz Fan: A Tale of Sublimation Featuring Film and Music’, Arts Marketing an International Journal, Vol. 1, no.1
  • Dennis, N and Macaulay, M, (2010), ‘Musings from Miles: what Miles Davis can tell us about music and marketing’- in Arts Marketing: a Fresh Approach, London, Routledge
  • Macaulay, M and Dennis, N, (2008) ‘The parallax of art and commerce: UK jazz musicians on marketing’, Jazz Research Journal, Vol.1 n.2, pp 225-238
  • Dennis, N and Macaulay, M, (2007) ‘Miles Ahead – using jazz to investigate improvisation and market orientation, European Journal of Marketing, Vol. 41, No.5/6, pp 608-623
  • Macaulay, M and Dennis, N (2006) ‘Jazz – a philosophical problem for marketing?’ The Marketing Review, Vol. 6, n.2, pp137-149
  • Dennis, N and Macaulay, M, (2003), ‘Jazz and marketing planning’, Journal of Strategic Marketing, vol. 11, n. 3, pp177-185
  • Dennis, N and Smith, A, (2002), ‘Here’s a bit of marketing for you son’ (Case Study) in Brassington & Pettitt (2002), Principles of Marketing, (Prentice Hall, London)

Conference proceedings

  • 2011 - ‘Miles Davis and Kind of Blue: A Marketing and Musical Icon’ Academy of Marketing Conference. University of Liverpool.
  • 2010 - ‘Miles Davis: Artist, Marketer, Consumer Researcher’? European Association of Consumer Research Conference, Royal Holloway University. London
  • 2009 - ‘We Gotta get Out of this Place’. Academy of Marketing Conference, with Professor Stephen Brown. Leeds Metropolitan University. Keynote address
  • 2009 -‘The arts/market couplet: constructing jazz as art and commodity’ - Academy of Marketing Conference. Leeds Metropolitan University.
  • 2009 - ‘Film as the Scaffold for Jazz’. AIMAC conference. Dallas.
  • 2007 -‘Milestones: ‘an auto-ethnographic account of jazz community constellations’ -Academy of Marketing Conference. Royal Holloway University.
  • 2006 - ‘Marketing and jazz- the views of leading jazz musicians’ – Academy of Marketing Conference, Middlesex University
  • 2005 - ‘Jazz, a philosophical dilemma for marketing?’ - Academy of Marketing conference, Dublin Institute of Technology
  • 2003 - ‘Jazz and marketing planning’ - Academy of Marketing conference, University of Aston (Awarded prize for best paper in track)
  • 2002 - ‘Jazz’ - Academy of Marketing Conference, University of Nottingham